The EPIC Brand Institute A global standard-setter in brand strategy education
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About us

The EPIC Brand Institute certifies and empowers professionals to build brand systems that are Evocative, Precise, Insight-driven, and Clear. These aren’t just values, they’re the four core principles that define powerful, enduring brand thinking.

Used by hundreds of brand builders, it is fast becoming the gold standard for clarity-led brand building.

Cohorts
Brand Maps Created
Brand Builders Impacted

The 4 Principles That Make Brands Powerful

E

Evocative

Great brands don’t just sell. They stand for something. They connect with people’s values and create movements, sparking emotion and deep loyalty.

P

Precise

Strong brands are confidently narrow. No fluff. No distractions. Every choice, from strategy to story to touchpoint, is purposefully aligned.

I

Insight-Driven

Brand strategy must reflect the real pain points, aspirations, and behavior of your audience. Insight anchors your brand in relevance and growth.

C

Clear

Clarity builds confidence. It aligns teams, simplifies execution, and scales faster. Simplicity is a superpower.

"The EPIC Brand Map is one of the most structured and practical frameworks I’ve seen for anyone serious about building a brand. It forces clarity at every step - from insights to positioning to execution, making it a powerful starting point for entrepreneurs, marketers, and consultants alike. In a landscape full of jargon and fluff, this stands out as a tool that actually helps you think and act strategically"

Prof. Ajay Kohli​

Gary T. and Elizabeth R. Jones Chair, Georgia Tech, Co-author of Market Orientation​

Certification from EBI isn’t just proof of skill, it’s a commitment to elevating the standards of brand strategy everywhere.

What is the EPIC Brand Map?

The EPIC Brand Map™ is a proprietary 19-element triangular framework created by global brand expert Saurabh Uboweja to help build strategic, resonant, and principle-driven brand systems. Starting with Positioning at the top, it guides the creation of key strategic and narrative elements, aligning internal clarity with external impact. Built on four core principles: Evocative, Precise, Insight-driven, and Clear, it defines high-quality brand thinking.

Download Epic Brand Map

The four EPIC principles that all creators must follow while drafting their Brand Map

Evocative

Great brands don’t just sell. They stand for something. They connect with people’s values and create movements, sparking emotion and deep loyalty.

Precise

Strong brands are confidently narrow. No fluff. No distractions. Every choice, from strategy to story to touchpoint, is purposefully aligned.

Insight-Driven

Brand strategy must reflect the real pain points, aspirations, and behavior of your audience. Insight anchors your brand in relevance and growth.

Clear

Clarity builds confidence. It aligns teams, simplifies execution, and scales faster. Simplicity is a superpower.

Start with the Building Epic Brands™ training to learn the EPIC framework and create your brand map. Submit it to become eligible for the EBM–F Certification. Already have a brand map? Get certified directly.

Get Certified

Certification Levels Snapshot

Establishes a fundamental understanding of the EPIC Brand Map™ framework.

Demonstrates the ability to apply the framework in real-world brand development.

Signifies advanced capability in building brand systems across complex organizations.

Authorizes facilitation of workshops and mentorship across all certification levels.

Upcoming Cohorts

June 9–11, 2025 | Indian Habitat Centre, New Delhi

Register

September 19–21, 2025

Register

Elevate Your Profile as a Certified Brand Practitioner

CPD UK Accredited Certificate

EPIC Brand Map™ Foundation Certification (EBM-F)

Invitation to Join the Exclusive Club of Certified Brand Map Experts

certifications

Who is this for?

Founders scaling their business and needing brand clarity

Marketing and brand managers in growth-stage companies

Independent consultants, creatives or agency leaders seeking a strategic edge

Certification from the EPIC Brand Institute equips you with the clarity and tools to build brands that are Evocative, Precise, Insight-driven, and Clear, the four pillars of lasting brand impact.

From the Creator's Desk

"EPIC brands aren't born, they're built with intention, insight, and integrity. The EPIC Brand Map is more than a framework; it's a compass for brand builders and practitioners who want to build meaningfully, scale sustainably, and leave a lasting mark on the world."

Saurabh Uboweja

Creator, EPIC Brand Map and your Chief Facilitator for the Program

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Endorsed by leading minds
f
Does practice make perfect? oh
yes, and let’s find out how

Building Epic Brands is the definitive guide for anyone looking to create, transform, or elevate a brand with purpose, clarity, and impact. Saurabh shows you how to build brands that don’t just stand out - but stand the test of time.​

Ankur Warikoo​
Founder (nearbuy.com),​ Entrepreneur, Angel Investor, Mentor and Public Speaker​

The EPIC Brand Map is one of the most structured and practical frameworks I’ve seen for anyone serious about building a brand. It forces clarity at every step - from insights to positioning to execution, making it a powerful starting point for entrepreneurs, marketers, and consultants alike. In a landscape full of jargon and fluff, this stands out as a tool that actually helps you think and act strategically

Prof. Ajay Kohli​
Gary T. and Elizabeth R. Jones Chair, Georgia Tech, Co-author of Market Orientation​

Saurabh Uboweja has worked with me on multiple strategic projects, and, in every collaboration, his commitment to excellence has stood out. He offers sharp solutions and delivers impactful work making him a dependable and trusted advisor and expert in stratergy. I recommend Saurabh to anyone who is looking to create and transform their brand.​

Pramath Raj Sinha​
Founder and Trustee, Ashoka University,​ Founding Dean, ISB, Founder Harappa| President upGrad​
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